True Believers

I never rely on google to solve my usage dilemmas. And neither should you.

At Seth’s Blog, Mr. Godin unwittingly makes the case for keeping authoritative reference books on a nearby bookshelf:

The internet has amplified the volume of the true believers, the defenders of any faith.

If you’re into high end stereo, it’s far easier to find strident voices in defense of $100,000 stereos than ever before. If you have strong views on health care (either side) it’s not hard to find the orthodox and articulate believers. It’s not just specialty magazines or conferences any longer. The true believers are in our faces every day.

When you lead a tribe, the volume and accessibility of the true believers is a good thing. They’re easy to find and they maintain order and create a culture for the group you’re leading.

The problem is that these loud voices may be loud, but they might not be right.

You can read the rest of Seth’s post here.

Now go buy The Chicago Manual of Style so that you can use google for what it’s meant: stalking former colleagues.